Google Ads Service Selector
Podiatry clinic owners often want to advertise their highest-margin treatments. Orthotics, biomechanical assessments, the £400 packages. The logic makes sense on paper, higher margin per booking means a bigger return. But it doesn't always work like that.
Margin is only one piece of it. For example:
- How many people are actually searching for it
- Whether your monthly budget is enough to test it properly
- Whether you've got the diary space to handle the demand
The right service to advertise first is usually the one people are searching for most and can book most easily. Not the most profitable one. Build the booking engine on that, then layer the high-margin stuff on top once it's working.
Pop your services, prices and budget below. We'll tell you which to start with, which to add later, and which to park until the budget grows.
Your clinic
Your services
Pre-filled with typical UK podiatry assumptions. Adjust anything that differs in your clinic.
| Service | Price / visit (£) | Visits | Mins / visit | Materials / case (£) | Follow-up / repeat % |
|---|
Price / visit — for routine care, the cost of one appointment.
For multi-stage services (orthotics, surgery), the average cost per visit so the model multiplies × visits to get the full case value.
Follow-up / repeat % — for routine care, the share of patients who return across the year.
For treatment courses, the share who need a follow-up or related appointment.
Your growth plan
All figures are estimates assuming retention and conversion assumptions hold. Real results vary by local demand, landing-page quality and tracking accuracy.
Service-by-service breakdown
Services grouped by how to think about them at your budget. Bars show profit per patient after Google Ads cost.
What not to do
- Don't build one campaign with every podiatry service in it. Each service needs its own campaign and landing page to be diagnostic.
- Don't send paid traffic to your homepage. Send it to a service-specific page that matches the search.
- Don't judge a high-value service after £100-£200 of spend. The data is too thin to draw conclusions.
- Don't scale a campaign until call tracking, form tracking and booking-source tracking are working. Without those, you're scaling blind.